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Tuesday, October 6, 2020

Swedish mobile operators

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The purpose of this thesis is to explain and analyse the co-operations that have emerged between the


Swedish mobile operators. In order to be able to fulfil this purpose, an analysis of the structural


changes within the industry for mobile operators is included. The studied co-operations are; Telia


Tele, Europolitan Sense and Europolitan HemEl. The authors have found the case study to be


the most appropriate research design for ful-filling the purpose of the thesis and a deductive


approach is chosen. The collection of primary data has primarily been performed by a large number


of in-dept interviews.


A research model has been developed that will be used for ful-filling the purpose of the thesis. The


research model will also help in guiding the reader through the thesis. The research model illustrates


how the technological development and the new regulations directly affect the structural changes


(value network) within the industry. It further illustrates how the structural changes (value network)


and the motives for co-operating (identified by applying theories on Inter-Organisational Cooperations)


together explain and answer the question "Why have the co-operations between the


mobile operators emerged".


In order to be able to analyse the structural changes within the mobile telecom industry the authors


have examined theories on industry structure and have found the theories on the value system and


the value network to be the most appropriate. By applying these theories to the results the authors


have identified three stages that describes the evolution from the traditional mobile value system to


the open mobile value system and finally the mobile value network. New regulations enable new


players, mainly in the form of virtual operators, to enter the industry, which has opened up the


previously isolated mobile value system. The main implication of this is an increased competition


within the industry and new entrants are claiming to share the revenues with the traditional mobile


network operators. The technological development, that will enable increased transmission capacity


and differentiated mobile services, will further attract new entrants, mainly in the form of content


providers. This will further threaten the network operators' position within the value network. The


discussed changes and evolution of the mobile value system stimulate the emergence of new


relationships and co-operations within the mobile telecom industry.


After having examined different theories on Inter-Organisational Co-operations the authors have


found that most theories boil down to three main motives for co-operating; cost reductions, revenue


increases and knowledge and learning, of which the first two are most applicable to the co-operations


studied. In summary the main motives for the co-operations having been established between the


Swedish mobile operators are


• Reduce the large investment costs and investment risks in the UMTS network


• Increase future revenues


• Access additional resources to be able to compete more effectively


The authors' opinion is that the theories on Inter-Organisational Co-operations to a great extent


explain the motives behind the co-operations studied. However, when conducting the interviews and


analysing the empirical findings the authors realised that there exist great uncertainties regarding


several areas affecting the mobile operators' future revenues. The authors argue that these


uncertainties to a great extent reinforce the identified motives behind the co-operations between the


Swedish mobile operators and therefore need to be included in the final research model.


In summary the authors argue that the following three factors explain why the co-operations between


the Swedish mobile operators have emerged


• Changes in the value network


• Traditional theoretical motives for co-operating


• The uncertain situation facing the mobile operators, which reinforces the motives for cooperating


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