Consumerism

If you order your cheap custom essays from our custom writing service you will receive a perfectly written assignment on Consumerism. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Consumerism paper right on time.

Out staff of freelance writers includes over 120 experts proficient in Consumerism, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Consumerism paper at affordable prices!

Each day consumers are tricked into buying items of use, which in many cases are not even wanted or needed. The reason behind this is a simple aspect of people's lives which companies take into grasp when releasing products into the market place. The last time you went to the shops, there was probably at least one item which you bought or wanted, simply for the fact that it had a nice brand, a famous person owns one or because you saw the add on TV. You probably didn't even need this item, but the reason you wanted to buy it was because of a well known crafty trait known we now know as CONSUMERISM.The main consumer trap exists most likely in everyone's house. The TV has had such an influence on people that you are more likely to think you need something just by watching the commercial, than actually going up to the shops and purchasing an item that you actually do need. Companies often rely upon eye catching schemes in order to sell their products. Brand names are always the main defect in this situation. When a consumer goes to purchase an item, you will find that they treat the brand name as some form of superior higher power. They may not even want this item but once the word ‘Sony' is slapped on the side, there's no way of escaping it. To many people the brand name stands out like a Leather lounge in a garbage tip.

Write my Essay on Consumerism cheap

This can go as far as food. Instead of the old fashioned way of going up to the ‘shop' to buy a packet of ‘chocolate biscuits' and a bag of ‘chips', you'll now find that people will go up to ‘Woolworths' to buy a pack of ‘Arnott's Tim tams' and a bag of ‘Samboys'. Brand names have taken such influence on people's lives that tension can be caused between genre's of people who are brand orientated, such as that of the surfie wearing his ‘Ripcurl' boardies compared to the homeboy wearing his ‘Nike' Tracksuit. It's as if people are not only looking for brands to impress each other with, but it's as if they are a brand themselves. However, this can work on a two way basis and you'll often find that people are brought together through same interests of certain brands or sport teams through to sharing each others views on their favorite Sitcom. Many of these issues would not occur in society if it were not for America's influence on other countries. The image portrayed that America's status compared to the rest of society, is at the top, influences other country‘s to reproduce this image. The image portrayed from America through Movies, and Television gives the audience a mental image that in order to be ‘cool' we have to live through life in this fashion. This has grown to a degree that it is as if America were a mother to all the other countries of the world. Being the child we are allowed to play with ‘Mummy's things' but only under her watchful eye. The fact that we cannot escape America's ways is leading us to reproduce another culture and slowly but surely, our identity will slowly diminish. Through their use of terminology and even adopting some of their spelling our civilization is slowly changing.However, you can not blame a whole nation for the changing of another. It is often an individual that draws you into wanting something or wanting to imitate that of another nature.In fact, some people do a good job of this. They are able to manipulate the truth in a certain fashion as to not tell a lie but just to bend the truth enough that it will appeal to your senses. You encounter this nearly every time the TV turns itself on and goes to a commercial break. Although you know your toaster works fine, the image of perfect golden toast popping from the top of the Sunbeam toaster on the screen is just too good to be true. And what next, it comes with a free set of steak knives. How can you possibly resist! These ‘trumpeters of nothingness' will brag on and on about such a little minority such as a toaster no one wants, but they can make out as if it is a life necessity.These sales-people are able ‘to make the gilt seem gold; the shoddy, silk'. They are able to make such a good profession of their job that it's as if they ‘cheat us legally' for ‘the law's not broken, only bent'. They are able to hammer the fact they're selling an item into our head by using an ongoing ‘drip drip drip, which makes even granite soften'. And using the ‘brands we've heard so often', eventually converts the mind into thinking that by gaining access to this product our lives will change around. So what do we do? We go off to purchase this item making us another sheep in the world of consumers.Although, once having purchased an item, why did we need it???The most common reason consumers purchase items of different brand or size it to set themselves in a class in society. Why does anyone possibly need a rear projection, .4 meter, surround sound, LCD screen, state of the art Sony Television for their family room with built in thermostat and offside ensuite. Is it so they can bask in the sunlight streaming through they're beveled edged windows with a cool breeze flowing from their three phase reverse cycle air conditioner while relaxing in their massage chair. By using these items do they really think that people of a lower social status will look up to them and reward them with pride and honour. This reputation of wanting to be better than the neighbour is one of the many reasons why people go to David Jones or Harrod's. It makes them feel more important in society and they feel as if they will have a better morale. ‘What I mean is', some people just ramble on getting as much as they can to make themselves look important, that they don't know what they mean at all. They talk themselves up so much and purchase items to show off, and they go on for so long that they don't' even know why they're doing it any more. It's as if appearance is everything. Their pet ‘dog's in the specially-built palaces with their own swimming pools' shows the ridiculous extremes that some will go to in order to maintain a certain status in our society.As you can see consumerism has leeched itself into nearly every aspect of our lives. Consumerism can have strange effects on us as consumers, so just try not to be fooled by the glossy coating. Next time you go to shops and pick up an item, stop and think for a minute. Do you really need this item or HAVE YOU BEEN DUPED

Please note that this sample paper on Consumerism is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Consumerism, we are here to assist you. Your cheap research papers on Consumerism will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Interpersonal feelings

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Interpersonal feelings. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Interpersonal feelings paper right on time.

Out staff of freelance writers includes over 120 experts proficient in Interpersonal feelings, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Interpersonal feelings paper at affordable prices!

The instructor that I decided to observe is one of the best teachers I have ever had. I was never interested at all in the subject she teaches when I was in high school, but after I took a class with her last semester I wanted to take another class with her this year. She knows her facts and information so well and the way that she presents it in class, whether verbal or nonverbal, makes learning a lot more interesting and fun.

She uses a lot of nonverbal ways of communicating in class, but the most influential way she uses it would have to be in the different body movements she does. She is constantly writing key terms and words on the board and then going back and circling and/or underlining then. I think she does this so that she can imprint these key terms and ideas into our minds so we will be able to use the information on the quizzes and exams. She also uses a lot of hand movements. These constant hand movements and actions keep the class on top of the lectures and discussions, and increase the amount of questions that students ask during class.

She also uses a lot of eye contact with each of her students. Giving each of us the knowledge that she knows whether we are paying attention or not, and believe me if you aren't paying attention the look that she gives you makes you pay attention. She is looking for the feedback as to whether the class understands the lecture, whether we are bored with it, if we are puzzled or if we agree or disagree with what she is saying. She is also uses our responses and looks to determining whether or not she can go on to the next topic in the lecture. She often changes the tone of her voice which gets the important messages across. The change in her tone of voice grabs your attention and opens your mind to everything that she has to say. Her emphases on the more boring parts of the text, which makes the chapters easier to grasp and understand.

Do my essay on Interpersonal feelings CHEAP !

In taking the time to observe this teacher I have come to the conclusion that she knows a lot about nonverbal communication. She uses these different ways of communicating with her students in order to get their attention and make her class easier to understand. She does a great job with it and I think that is part of the reason her class is so interesting to take.

Please note that this sample paper on Interpersonal feelings is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Interpersonal feelings, we are here to assist you. Your cheap custom college paper on Interpersonal feelings will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Las Vegas

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Las Vegas. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Las Vegas paper right on time.

Out staff of freelance writers includes over 120 experts proficient in Las Vegas, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Las Vegas paper at affordable prices!

My family went on vacation to Las Vegas two years ago. It was me, my brother Tim, my dad Tim and my mom Kim. We needed a vacation and Las Vegas ended up being the perfect spot.

We stayed at the Excalibur; a huge hotel, built like a castle that features jousting tournaments. The hotel, like most, doubled as a casino and as a hotel but also had many shops, shows and games. We spent some time there, but most of the time we made our way outside to the rest of the city.

Vegas is one enormous place of entertainment. It does not feel or look like your average city by any means considering the endless amount of arcades, casinos, malls, restaurants, parks and anything else you can think of. The city glows with an infinite amount of bright lights in and around the buildings, which makes walking at night a must.

Cheap custom writing service can write essays on Las Vegas

While walking the strip, especially at night, it is easy to stumble into an entertaining place; most commonly a casino. Casinos are everywhere and gambling machines can be found in malls and even your local McDonalds. Gambling is clearly the main focus of the city because of the huge amount of money it draws in. But while places of gambling are the playgrounds for adults, there are equal amounts of other things to do.

I spent a substantial amount of time at the local arcades, and there were many. They were also bigger then you can imagine and there were even many places built just for an arcade, but I commonly found them at malls. It was also great to check out the myriad of crowded shops that offered all kinds of interesting things that you can not find in Alaska. The whole city was one big tourist trap, but who cares? There was also a plethora of various theme parks and rides. The rides I found in Las Vegas were insane, to put it in simple terms. For example, I road a large roller coaster that sat at the top of a gigantic hotel called "New York New York"; it was not exactly the most ‘fun' experience I have had. On the other hand, the theme parks were much better and had a lot to offer, and we had a lot of cash to burn. And cash burns very, very fast in Vegas whether you are gambling or not. We spent the rest of the vacation wasting away our money for the three days that seemed like four. It was a great experience, and I would like to go back again. I would never want to live in that place, but living near it would not be too bad.

Please note that this sample paper on Las Vegas is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Las Vegas, we are here to assist you. Your cheap custom college paper on Las Vegas will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Internet Security

If you order your cheap custom paper from our custom writing service you will receive a perfectly written assignment on Internet Security. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Internet Security paper right on time.

Out staff of freelance writers includes over 120 experts proficient in Internet Security, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Internet Security paper at affordable prices with cheap custom writing service! The article's issue Thor Larholm condemns that the severity of the recently discovered vulnerability of IE is not just "moderate" as Microsoft stated. In my opinion, I believe in Larholm that the Microsoft is just trying to downplay the issue by rating IE's vulnerability as just "moderate". After all, Microsoft is "Microsoft". It will take much from their reputation being the computing leader if they will rate the severity of IE's vulnerability with more than just a "moderate". Larholm is right when he said that user's data security is not just a moderately severe issue. Otherwise, it will be a threat to many Internet users if their data are not secured and not taken seriously by Microsoft. Also, if this will always be the case, Microsoft as well will no longer be taken seriously by its customers and this may be a pitfall for Microsoft.IE, in fact, is not just the first Microsoft product that encountered the issue of vulnerability. There were many others such as Windows XP that could allow hackers to take control of a PC through the Internet. Or the Windows 000's Internet Information Server for Web Traffic that has been the Typhoid Mary of both Code Red and Nimda.For the past few years, Microsoft has been introducing new products one after another. Their new products always give enthusiasm to customers worldwide, whether technical or non-technical customers. However, this good business decision of producing new products turns into bad security decision for customers. Obviously, with all the flaws coming out of Microsoft products, it seems that Microsoft focus on stuffing new features into its product without taking much account of care in the security of their customers' data.Microsoft must do their best in assuring that no more data-concerning flaws will come out of their products to come, because their business is all about computing and computing is all about data.

Write my Essay on Internet Security

Please note that this sample paper on Internet Security is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Internet Security, we are here to assist you. Your cheap college papers on Internet Security will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment from cheap custom writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Skinner

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Skinner. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Skinner paper right on time.

Out staff of freelance writers includes over 120 experts proficient in Skinner, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Skinner paper at affordable prices!

Skinner realizes that people don't always like to believe that there actions can be predicted or controlled. People like to think that they are individuals and that humans are spontaneous and could never be controlled by one set of rules. Skinner talked in detail about personal control, education, and the government and how they all played a role in human behavior. A persons action are usually controlled by the society and the peers that they live with. If one does something that the society approves of then that individual receives "admiration, approval, affection, and many other reinforcements which increase the likelihood that he will continue to behave in the same fashion." (Skinner 1057) If one does something that society does not approve of then he is treated as an outcast and rejected from society. Education also plays a big part in shaping human behavior. In earlier times the professor or teacher tried to make the students learn by force which created an unhappy learning environment. Later they tried using a tecnique called positive reinforcement. This lead to people admiring the students who seemed to have inner knowledge and looked down on the students who had to learn or use some sort of "crutch" to figure out the answer. Also the government plays key roles in shaping human behavior. Humans seem to not like things as much if they are planned or fixed. People are slow to change there ways of thinking what is right and wrong. When they feel comfortable with what they know they don't like it to be disturbed with knew ideas and new philosophies.

Rogers agrees with Skinner on many of the same issues and makes many of the same points. He also disagrees with some of the statements that skinner made. He believes that if the current philosophers are only interested in advancing there field of study then they will have to go to the people with the power to make that happen. If that is the case then everything that they have said in their writings is contradicted by there actions. Rogers make the point that if Skinner followed his own teachings then he should do what the majority of society is doing. Skinner does not follow the "well behaved" pattern, he goes outside of that and writes about things that most people would disagree with. Even though Rogers makes many comments about how the idea of controlling human behavior would not work he still believes that one day, in some form that it may happen.

Write my Essay on Skinner for me

Please note that this sample paper on Skinner is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Skinner, we are here to assist you. Your cheap custom college paper on Skinner will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Rise and decline of irish company

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on rise and decline of irish company. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality rise and decline of irish company paper right on time.

Out staff of freelance writers includes over 120 experts proficient in rise and decline of irish company, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your rise and decline of irish company paper at affordable prices !

CONTENTS

1. Introduction

. The Rise

. The Decline 4

4. Environmental Factors 5

4.1. Economical

4.. Technological

4.. Microenvironment

5. Marketing and Management Strategies

5.1. Retrenchment

6. Conclusion 11

7. Appendices 1

7.1. Sources

7.. History of Baltimore 1-00

1.0 Introduction

Baltimore Technologies develops and markets security products and services for a wide range of e-commerce and enterprise applications. Its products include Public Key Infrastructure (PKI) systems, cryptographic toolkits, security applications and hardware cryptograph devices.

Baltimore Technologies have won numerous awards including "Best security product" and "Product of the year". Also, previous CEO Fran Rooney was named Business Person of the Year. This was due to the recognition of his contribution to the meteoric growth of Baltimore Technologies to become a global leader in e-commerce and enterprise solutions. However, in just over a year (000-001) Baltimore Technologies has gone from being one of the largest technology companies in Europe with a valuation of circa £1 billion, to apparently fighting for survival under new, interim leadership

.0 The Rise

Dermot Desmond and Fran Rooney, both significant businesspeople, put financial backing into the fledging company in 16 and the company swiftly created a name for itself through creative promotion via leading industrial events such as the RSA Data Security Conferences. The company floated in 1 and made millions for the investors.

Quickly Baltimore tackled industry giants such as RSA, CertCo, Entrust and Verisign- despite the fact that these companies had been around for years and had well established brand value and identity. Baltimore clinched high profile deals and started acquiring companies, including a reverse takeover of British competitor Zergo.

In February 000 the company was worth £1.5bn on the London Stock exchange. This market value was significantly more than the company book value as investors had high expectations for growth in the company, supplementary to the fact that it was widely expected that Baltimore's core business, PKI, would be the answer to the worlds e-security problems.

.0 The Decline

In the dying months of that same year, however, the economy began to crumble and the technology bubble burst along with the fortunes of Baltimore. Profit warnings in early 001 also augmented a reaction from investors. As investors began to realise that the promised profits from buyers (1st Phase internet players) were not materialising due to reluctance on the part of the IT buyers to commit to new purchases as a result of the economic uncertainty, they sold their shares. This created a snowball effect on the share price and since the company relied heavily on share investor input, which they had re-invested heavily into future projects, Baltimore finances were hurt

Analysts John Cooligan of Merrion Stockbrokers and Barry Dixon of Davy Stockbrokers agree that Baltimore may have suffered due to a shift in customer perception of the company's security products. They felt that customers started to see the products as value added items rather than essentials and some doubted the future of PKI technology (see below).

Advisors such as Gartner, suggested that this might be due to companies embedding PKI into their applications without the help of pure-play PKI vendors such as Baltimore.

4.0 Environmental Forces

To reach the highest levels of success, a firm must be able to adapt to the changes in internal (The company, competitors, collaborators, and customers) and external environmental forces (political, economical, social and technological). While an organisation is not able to control the external forces, it is vital be aware of the changing surroundings.

Baltimore is an example of how external environmental factors can influence the fortunes of a company particularly in the Economic and Technological sectors.

4.1 Economical Forces

As can be seen from above, the economic slow down of the environment particularly in the US significantly affected buyers, which was the spark in the Baltimore decline.

The slowdown started in 000 as a result of appropriate tightening of monetary policy in the US to address rising demand pressures, and by mid-001 had become a synchronized downturn (IMF 001) across almost all major regions of the world. To an extent this was the result of common shocks, including an increase in oil prices and the bursting of the IT bubble. (The dotcom bubble had become overinflated due to ‘irrational exuberance', with too much money chasing too few good ideas).

Equity markets fell sharply, most notably the technology intensive NASDAQ index, which fell by about 70 percent between early March (when it had soared to over 5,000 at the height of dotcom madness) and early April 001. And while macro-economists have not achieved consensus on what exactly causes a recession, probably because the causes are psychological, it is clear that a recession is generally related to a decline in confidence that makes consumers/businesses want to postpone or cancel spending (Shiller, 001). This weakening of confidence was, particularly in the IT sector, had been evident from mid-000, and economic theory dictates that you downsize rapidly once you enter a recession in order to avoid excess capacity. Did Baltimore not see the wave, or did it simply believe it could ride it while all others drowned?

Economic downturn affected all companies in the IT sector, not just Baltimore. However in addition to the ecomonic downturn, overstaffing contributed significantly to the company's misfortune. Baltimore had made four major acquisitions in 000 (total employee headcount in May 001 was 1,400 versus 400 in January 000 and 700 in July 000!). The company's run-rate on its revenues was more in line with a company of around 400 employees. This left Baltimore massively exposed in terms of its operating costs and cash burn.

4. Technological Forces

From a technological force perspective, Baltimore might have been guilty of ‘rushing into' an industry that had dubious market potential. They took a risk at investing in developing and acquiring Internet security products that had large forecasted market demand but little current revenues. Further one might say that they might have put ‘all their eggs in one basket' by investing in future projects before profits had been made on their maiden flagship PKI and despite being in the red in the FTSE 100. Fran Rooney, CEO, advising investors that "We were profitable 18 months ago and our decision was to invest in the company".

.

In this way it can be said that they had ‘Technological Myopia' or perhaps they placed too much confidence in a positive long-term view of the IT market. There might have been a rush on the part of the management to push the company onto the global stage before the foundations were finished being laid. Fran Rooney would later say, "We could have been a strong European player and profitable, but we decided to become a global player".

They wanted to impress the world early through aggressive marketing and brand-building strategies and they wanted vastly to appear bigger than they were- as global companies like Oracle Corp. had done before (E.g. at one particular industry event, Baltimore brought all their staff along to give on-lookers the impression that they were a large company and they wanted vastly to appear bigger than they were. Also each member of staff used their duty-free allowance to purchase drinks for potential customers). While this all had an effective outcome initially, Baltimore possibly did not foresee that companies would, in the near future, be able to by-pass the ‘pure-play PKI vendors' (i.e. Baltimore) and purchase their own PKI (in the same way that companies do not build their own electricity grids but use the national network). Baltimore reacted to this problem by quickly trying to diversify into other technology areas through acquisition leading to the decline.

Further they may not have guessed that buyers might not trust their product. Reports that 'digital certificates' a key element of the PKI system which were supposed to be under high protection, had been leaked to impostors pretending to be from major companies did not help matters (Not the fault of Baltimore- this happened to one of Baltimores competitors- Verisign). This was unfortunate, as all of Baltimore's products were certified by the international community as secure and trustworthy according to the most stringent government standards.

The affect on Customer behaviour

Baltimore Technologies developed and marketed security products and services to enable companies to develop trusted, secure systems for e-business, the Internet and mobile commerce. As already stated, Baltimore specialised in Public Key Infrastructure (PKI) products and services. Public Key Infrastructure (PKI) is a system of digital certification and key pair encryption that delivers strongest capabilities for services such as authentication, data confidentiality and integrity, and non-repudiation to effectively mitigate various risks involved in a digital environment. As a technology, PKI is based on the best cryptographic techniques. The PKI model advocates a systematic approach to information security by building a cohesive infrastructure and describing how people, processes, technologies, and structure will interact to conduct secure business transactions. The PKI infrastructure was held in such high regard as future applications could be added without modifying the basic structure, suggesting good prospects for return on investment in the long-term. When released originally PKI was touted as the solution to all internet security issues. This did not last for long.

Customers began asking the question "do we even need a PKI for e-commerce?" When Baltimore Technologies was at its peak if anyone opened any article on PKI in the popular or technical press they were likely to find the statement that a PKI system is desperately needed for e-commerce to flourish. This statement was seen by customers to be increasingly false. It was realised that some web sites were still happy to take their order whether they had a certificate or not. Although PKI providers were trying to convince investors that it was essential to e-commerce it was in fact the opposite that was true commercial PKI desperately needed e-commerce to flourish.

Customers also began to doubt the future of PKI as some serious flaws were uncovered. Exactly how secure PKI was came under the spotlight. It was realised that viruses and other malicious programs could attack a computer and get the access to the key stored on that particular machine. Even if it is stored in a truly attack-resistant device, it is not possible to guarantee that the trustworthy device will not sign for something that it didn't intend on signing for.

As mentioned above PKI is heavily based on cryptographic techniques. In the cryptographic literature words and phrases such as "trusted" and "non-repudiation" were used in specific technical cases, however PKI vendors such as Baltimore Technologies latched onto these terms and used them in a broader sense to heighten the profile of PKI.

Baltimore's competitors at the time were also getting the upper hand as they capitalised on opportunities in the market that Baltimore had failed to see. Entrust Technologies, RSA Security and DNSSec all offered services that Baltimore Technologies could not compete with due to its misinterpretation of future developments in the market. DNSSec offered a cheap alternative to internet security. They based their product on the Domain Name System. The Domain Name System, or DNS, is one of the Internets fundamental building blocks. DNSSec has been a work in progress for the last 10 years however when they released it they did not try and make it out to be any better than it was. DNSSec analysts admitted that it had faults but that as a starting point in internet security it was a solid product. This type of honesty appealed to consumers who had been disillusioned by PKI vendors such as Baltimore Technologies who had claimed their product almost indestructible.

4. Micro Environment

As can be noted from above, Baltimore seemed to react badly to changes in the microenvironment forces, particularly with regard to competitors. Fran Rooney assured investors after the first profit warning that "our competitors will suffer more than we will, since they're very dependent on the US for their business". Later, Baltimore lost retrenchment battles with its competitors. A technology analyst said Baltimore's heavy fall in late 001 was due to "more aggressive" restructuring moves by US rival Entrust technologies Inc. However Baltimore did make significant cutbacks as described below.

5.0 Marketing and Management Strategies

Some of the above factors that influenced the decline of the company may not have been helped, yet it seems there are others that might have been. In any case the company may have found use in a modern ‘environmental scanning systems' to help warn of any potential threats. An Environmental scanning system is one, which monitors and analyses a company's marketing environment. As it is impossible to scan everything it is an important management decision to decide what to scan. It is also essential that the system provide a fast response to events that are only partially predictable due to increasing turbulence in the marketing environment. The idea of the system is to provide the essential informational input to create strategic fit between strategy, organisation and environment. It was discovered after a conversation with Mr. Peter Doyle, Vice-President of Marketing in Baltimore, that they did not have such a system in place. Whether it would have prevented the decline is uncertain.

Retrospective strategies may have consisted of either repositioning or retrenchment. In the end, the company decided to aim market and management strategies toward retrenchment.

5.1 Retrenchment

In an attempt to survive cutbacks by in the technology industry in 001, Baltimore announced that it was to halve its workforce, sell non-essential business and delist from the Nasdaq. Baltimore's retrenchment after rapid decline in 001 comes in a time of cutbacks by technology companies both in Ireland and on a global scale. The company was forced to cut jobs to protect dwindling cash reserves. Redundancies had to be introduced by striking a balance between cutting costs while maintaining its marketing quota to maintain sales. Ultimately, by December in 001, the workforce had been reduced from 1,400 to just 470. By the second quarter in 001, costs of £14 million had been taken out of the company. In addition, Baltimore suffered major share sales by key players. Dermot Desmond was out of the loop quite early, while Fran Rooney, and the chairman, Professor Beker, were also unloading substantial amounts of stock. Baltimore's already low share price plummeted when chief executive Fran Rooney let slip to analysts in Dublin in March 001 that the company would fail to meet sales forecasts. The shares, which at their peak touched £15, instantly lost a third of their value.

Initially investors reacted positively to the restructuring plan. Baltimore shares rose by 14 percent in London, while on the Nasdaq market, its American depository receipts increased from 5 cents to 6 cents. With its new retrenchment policies, Baltimore hoped to save $101. million per year. It was estimated that the company was spending $88 in sales and marketing for every $100 it eared, and as a result its expensive network of international sales offices was sharply reduced. Baltimore raised money by selling Content Technologies, which it had acquired in 00 for $700 million. The sale of Baltimores PKI in October 00- public key infrastructure - business for £5m transformed the former FTSE 100 component into a shell company. PKI was the technology on which Baltimore's success was based.

Fran Rooney, the chief executive officer said different management skills were required during the retrenchment process, but insisted that he would not resign. However, in 00, Bijan Khezri, the new Chief Executive Officer, and Fran Rooneys successor commented

We have successfully revitalised and strengthened our core business, reinvigorated our employee base, invested in promising new product categories reinforced partnerships and laid the foundation for an increasingly productive operational

infrastructure. We continue to win some of the industrys most significant and high profile transactions worldwide. Today, our challenge is to grow revenues rather than to drive profitability through cost reduction. The overall market environment remains

uncertain, difficult to predict and slow-moving causing a lengthening of the sales cycle.

6.0 Conclusion

Baltimore Technolgies Ltd is an unfortunate example of how temperate marketing environments can be detrimental to a company's fortune. The resulting forces, particularly economical and technological, would hurt the company finances and compel them into re-thinking their marketing and business strategies. Baltimore was such a success in its early years that it was an inspiration to all. The company's aggressive, innovative, creative and courageous styles deserve admiration and respect. Ultimately Baltimore could not make enough money from PKI and decided to make heavy acquisitions in future technology with finance that they didn't really have. They may have been over-eager in the beginning, where patience may have been a better element to their strategy or perhaps better planning may have resulted in the important environmental alarm systems being put in place. Were they merely unlucky enough to enter into an unmapped world- like the early explorers- paving the way for others to come? One thing for definate is that the company has developed world class systems and software, which businesses and governments still regard as being amongst the best available, perhaps they were just a little ahead of their time?

7.0 Appendices

7.1 Sources

1. Foundations of Marketing, David Jobber and John Fahy

. Management Information Systems, rd Edition, Gerald V. Post, David L. Anderson.

. Mr. Peter Doyle, President Marketing Department, Baltimore Technologies Ltd.

4. news.bbc.co.uk

5. The Irish Times/ Ireland.com

6. The Mystery of Economic Recessions, Robert J. Shiller

7. The New York Times/OP-ED, Sunday, February 4, 001

8. www.baltimore.com

. www.bankrupt.com

10. www.cs.wisc.edu

11. www.examiner.ie

1. www.guardian.co.uk

1. www.news.bbc.co.uk

14. www.why4u.com

7. History of Baltimore (BT) 18-00

18

· BT named ISA company if the year

· BT wins prestigious IT awards.

· Bank of Ireland chooses BT for internet banking

· BT wins large Business National Innovation Award

· BT enters US market with opening of US offices

· BT expands presence in Switzerland

· BT opens office in Netherlands

· BT expands operations into Japan.

· Irish postal authority chooses BT uniCERT.

1

· BT receives Gold award in Independent Evaluation of PKI systems

· BT, Entrust, IBM, Microsoft and RSA Security announce formation of PKI forum

· BT opens Southern European Head Quarters in Paris

· BT opens office in Hong Kong

· BT enters the wireless eSecurity market with new WAP security product.

· BT chosen by Ulster Bank to secure Anytime Internet Banking

· Opening of Spanish office

· BT at forefront of VPN and PKI interoperability.

000

· BT wins awards for Excellence in Wireless eSecurity.

· BT strengthens eSecurity leadership with acquisition of content technologies, the market leader in content security.

001

· BT announces major restructuring to accelerate path to profitability and ensure financial stability- this enabled a cost reduction programme that enabled the company to refocus on its core areas of expertise in providing trust and security for e-business. Baltimore focused on maximising return from its authorisation and public key based authentication technology. As part of the restructuring, a reduction of 0 positions was made.

· Resignation of CEO, Fran Rooney

00

· Troubled Irish security firm

· Sold 11,000 shares of Japanese subsidiary Baltimore Technologies Japan.

· Shareholding of BT reduced from 6% to 1%.

· This trans action is part of the BT ongoing restructuring plan announced last year to refocus the company on its core area of expertise.

· CEO's main objective- " Whilst we are committed to our global presence and brand, it is cost effectiveness, local distribution and innovative partnerships which will determine our long-term competitiveness". (Bijan Khezri)

What's happening now- 00

· BT (London) announces Board and Senior Management changes

· Posts notice of extraordinary General Meeting- to seek approval for the proposed disposal of BT PKI business to be TRUSTED.

· Company intends to sell residual shortly and will therefore seek to ensure that shareholder value is maximised by pursuing one of a number of options available to it

Please note that this sample paper on rise and decline of irish company is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on rise and decline of irish company, we are here to assist you. Your cheap custom college paper on rise and decline of irish company will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment from and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

1. What do you think of the architecture and interior design of the tate modern and its suitability for use as an art museum?

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on 1. What do you think of the architecture and interior design of the tate modern and its suitability for use as an art museum?. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality 1. What do you think of the architecture and interior design of the tate modern and its suitability for use as an art museum? paper right on time.

Out staff of freelance writers includes over 120 experts proficient in 1. What do you think of the architecture and interior design of the tate modern and its suitability for use as an art museum?, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your 1. What do you think of the architecture and interior design of the tate modern and its suitability for use as an art museum? paper at affordable prices!

The Tate modern is in an idyllic location, situated on Bankside and opposite St Paul's cathedral, this makes it easily assessable in a prime tourist area. The building before it was known as the Tate modern was an electricity power station designed by the architect Sir Giles Gilbert Scott. Construction for the power station commenced in 148 and was officially opened in 16, so it was a post war design that took 5 years to build. Due to public protest and a change of needs it was only open for 0 years, before it closed in 181. The Tate took over and opened the Tate modern in 000. The building is very angular and large and the immensity of the great turbine hall overwhelms the viewer, however it acts as a great tool to emphasise some of the pieces on display. One of the main factors that place the Tate modern higher than most is its ability to embrace the ages. Apart from the building being recycled they have created a piece of cultural heritage from an obtrusive industrial machine. When the Tate took over, the building needed architectural development so they set about finding the right architect's by holding a competition that had 70 applicants, in the end it went to Swiss designers, Jacques Herzog and Pierre de Meuson. They won as their idea was sympathetic to the existing building, accepting its form, design and industrial characteristics. The main change to appearance was at the top of the building, they created a two storey high glass box known as the light beam. They also used the large chimney to create symmetry on the exterior.

Please note that this sample paper on 1. What do you think of the architecture and interior design of the tate modern and its suitability for use as an art museum? is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on 1. What do you think of the architecture and interior design of the tate modern and its suitability for use as an art museum?, we are here to assist you. Your cheap custom college paper on 1. What do you think of the architecture and interior design of the tate modern and its suitability for use as an art museum? will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!